Board Meetings are (Virtually) the New Happy Hour

Publish on
  Unsure whether virtual prototyping is the optimal choice for your go-to-market strategy?   Take a moment and picture this: You’re a decision maker in a board meeting, let’s call it Tuesday. You’re deciding which package is going to represent your latest line of premium spirits. You have different designers pitching their individual concepts. The first designer has created sketches and 2D renderings, built a story surrounding the product, and has estimated the expected time-to-market. The second designer provides the…

If You Work With Brand Colors, You Need to Know About CxF

Publish on
By: Cory Sawatzki and Juergen Roesch Written for the Idealliance: Guide to Print Production V.18.   If You Work With Brand Colors, You Need to Know About CxF Consistent appearance and predictability is what print buyers expect. And while printing CMYK can still sometimes result in surprises and rejections, it is generally very well defined and specified. Standards and proof systems assist in streamlining all steps from concept to production. The moment spot colors enter the mix, everything changes. Just…

Keeping Up with GRACoL 2013

Publish on
When is a Proof Not a Proof? “What you see is what you print” has been a common mantra driving innovation in proofing for many years. Once you can be sure that the file you output in your local design office can be produced to the exact same standard across the room, across town or across continents, you can sit back and stop worrying about brand consistency, color fidelity, brightness, contrast and the reproduction of specials. Standards exist to enable…