Board Meetings are (Virtually) the New Happy Hour

Written by Allie Specht

  Unsure whether virtual prototyping is the optimal choice for your go-to-market strategy?   Take a moment and picture this: You’re a decision maker in a board meeting, let’s call it Tuesday. You’re deciding which package is going to represent your latest line of premium spirits. You have different designers pitching their individual concepts. The […]

If You Work With Brand Colors, You Need to Know About CxF

Written by Allie Specht

By: Cory Sawatzki and Juergen Roesch Written for the Idealliance: Guide to Print Production V.18.   If You Work With Brand Colors, You Need to Know About CxF Consistent appearance and predictability is what print buyers expect. And while printing CMYK can still sometimes result in surprises and rejections, it is generally very well defined […]

Keeping Up with GRACoL 2013

Written by Allie Specht

When is a Proof Not a Proof? “What you see is what you print” has been a common mantra driving innovation in proofing for many years. Once you can be sure that the file you output in your local design office can be produced to the exact same standard across the room, across town or […]